Molly is a dynamic marketing professional with a passion for storytelling, community engagement, and brand growth. As Uptown’s Marketing Manager, she leads content creation and marketing strategies for Uptown Charlotte, SHOUT!, the Novant Health Thanksgiving Eve Parade, and Victoria Yards, helping to shape the district’s vibrant identity.

With a track record of increasing brand awareness by 74.3% and growing multi-brand social media followings by 100,000+, Molly excels at crafting compelling campaigns that drive engagement and sponsorship opportunities. She specializes in content strategy, partnership activation, and cultural trend analysis to keep Uptown’s brand at the forefront of Charlotte’s ever-evolving landscape.

A true Charlotte native, Molly grew up in Dilworth and has always considered Uptown home—whether walking to Panthers games with family or hopping on the Light Rail for a night out. After earning dual degrees in Photojournalism and Digital Media Trends & Analytics from Penn State, she spent three seasons with the Carolina Panthers before bringing her talents to Charlotte Center City Partners.

When she’s not curating Uptown’s story, you can find her exploring the city’s food scene, capturing moments through her lens, or championing local businesses.